The eighth pillar in creating successful and responsive animated commercial campaigns is to design them to be released by Social Media Marketing (SMM).

While SMM is just an alternative for clients to television networks, leveraging SMM platforms for marketing purposes can provide numerous advantages. However, it is important to note that implementing an effective SMM strategy requires a separate budget allocation.

Oreo biscuits campaigns, a successful advertisement released by Social Media Marketing (SMM).
Oreo biscuits campaigns, a successful advertisement released by SMM

In recent years, SMM has become a powerful and influential marketing tool. With platforms like Facebook, Instagram, Twitter, and YouTube boasting billions of active users, businesses can tap into a vast and engaged audience. Leveraging SMM for animation commercial campaigns offers several benefits that contribute to their success and responsiveness.

One of the main advantages of using SMM for advertising campaigns is the ability to precisely target and reach the desired audience. SMM platforms collect an abundance of data about their users, including demographics, interests, and behaviors. This allows advertisers to create highly targeted campaigns that reach the specific audience most likely to be interested in their product or service. By tailoring the advertisements to resonate with the target audience, the likelihood of engagement, shares, and conversions increases.

Rioland, a phoenix production highly effective and viral youtube smm campaign
Rio, a phoenix production highly effective and viral youtube campaign

Another key benefit of SMM is the potential for increased brand exposure and reach. SMM platforms have extensive sharing capabilities, allowing users to easily share content with their networks. When a compelling animation commercial is released on SMM, it has the potential to go viral and reach an exponentially larger audience beyond the initial targeting. This amplification effect can significantly increase brand visibility and awareness.

smm campaign formed In 2017, by a Twitter user named Carter Wilkerson
Wendy’s “#NuggsForCarter”: campaign formed In 2017, by a Twitter user named Carter Wilkerson

Moreover, SMM provides a platform for engagement and interaction with the audience. Animated commercials that are released on SMM can encourage comments, likes, and shares, fostering conversations and creating a sense of community around the brand. This direct engagement with the audience allows for valuable feedback, insights, and the opportunity to build a loyal and responsive customer base.

Additionally, SMM platforms offer various tools and features that enhance the effectiveness of advertisement campaigns. These include options for tracking metrics, such as impressions, engagement rates, click-through rates, and conversions. The ability to measure and analyze the performance of animated commercials in real-time enables advertisers to make data-driven decisions, optimize their campaigns, and maximize their return on investment.

Furthermore, SMM often offers cost-effective advertising options compared to traditional TV networks. Social media platforms provide flexible budgeting options that allow businesses to set specific spending limits and adjust campaigns based on performance. This level of control and affordability makes social media advertising accessible to a wide range of businesses, from startups to established brands.

Airbnb’s #WeAccept Campaign
Airbnb’s #WeAccept Campaign

However, it is crucial to recognize that implementing an effective s SMM strategy requires a dedicated budget. While SMM platforms offer free organic reach, the true potential of SMM is often realized through paid advertising options. Allocating a separate budget for SMM commercial campaign allows businesses to invest in targeted advertisements, sponsored content, influencer collaborations, and other strategic initiatives that amplify the impact of their animated commercial campaigns.

In conclusion, designing animation commercial campaigns to be released through SMM advertisement offers numerous benefits for their success and responsiveness. SMM platforms provide the ability to precisely target audiences, increase brand exposure and reach, foster engagement and interaction, and leverage data-driven insights for optimization. Furthermore, social media marketing often offers cost-effective advertising options compared to traditional TV networks. However, it is important to allocate a separate budget for SMM to fully leverage its potential and maximize the impact of animation commercial campaigns in the digital landscape.

Wendy's tweeter announces the Carter Wilkerson award winning

Here are four examples of successful commercial campaigns that effectively utilized SMM as the eighth pillar:

  1. Oreo’s “Dunk in the Dark”: During the 2013 Super Bowl, a power outage occurred, leading to a blackout in the stadium. Oreo quickly seized the opportunity and released a tweet that said, “Power out? No problem. You can still dunk in the dark.” This real-time response garnered significant attention and engagement on social media, showcasing Oreo’s wit and agility in leveraging SMM to capitalize on a timely event.
  2. Wendy’s “#NuggsForCarter”: In 2017, a Twitter user named Carter Wilkerson asked Wendy’s how many retweets he would need to earn a year’s supply of chicken nuggets. Wendy’s responded with a challenge of 18 million retweets. The tweet quickly gained viral traction, and users rallied behind Carter, resulting in a massive social media campaign. Though Carter did not reach 18 million retweets, Wendy’s recognized his efforts and awarded him the prize, creating a positive and engaging interaction that generated substantial brand buzz.
  3. Airbnb’s “#WeAccept”: In response to the 2017 U.S. travel ban, Airbnb released an advertisement promoting inclusivity and acceptance. The ad, which featured diverse faces and the hashtag #WeAccept, aimed to highlight Airbnb’s commitment to diversity and welcoming people from all backgrounds. The campaign was amplified through SMM, with users sharing their own stories and messages of acceptance. By tapping into a relevant social issue and leveraging SMM, Airbnb effectively conveyed its brand values and resonated with a broad audience.
  4. Dove’s “Real Beauty Sketches”: Dove’s “Real Beauty Sketches” campaign aimed to challenge society’s perception of beauty. The campaign featured a forensic artist who sketched women based on their own descriptions and compared them to sketches created by strangers who had seen and interacted with the women. The emotional video garnered significant attention and sparked conversations about self-esteem and body image. The campaign was amplified through social media, with users sharing the video and engaging in discussions around beauty standards and self-acceptance.
Dove's "Real Beauty Sketches" campaign aimed to challenge society's perception of beauty.
Dove’s “Real Beauty Sketches” SMM campaign

These examples demonstrate how brands effectively utilized SMM as part of their commercial campaigns. By leveraging real-time events, engaging with users, addressing social issues, and promoting shareable content, these campaigns successfully created buzz, generated widespread attention, and fostered meaningful interactions with their target audience.

If you are interested in this subject and want to know about the the other pillars, you can follow our special page created to talk about commercial campaigns

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What are the 4 steps in targeting SMM campaigns?

1) Know your consumer, 2) Set your target, 3) Execute a plan, 4) Monitor.

What is SMM with example?

SMM uses social media and social networks—like Facebook, Twitter, and Instagram—to market products and services, engage with existing customers, and reach new ones.

What does SMM mean in digital marketing?

SMM is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales.

What is the difference between SEO and SMM?

SEO Vs SMM, which is important for Digital Marketing

Differences between SEO and SMM:
For example, while SEO is a time-consuming process involving all sorts of search engine updates, SMM relies on social media platforms for promotion. So. SMM can be easier and less complicated than SEO, and quality content can bring in more business.

How do you write a SMM strategy?

Identify Your Audience. …
Set Specific, Measurable Goals. …
Check Out The Competition. …
Decide Which Platforms You’ll Use. …
Optimize Your Profile. …
Plan Your Content. …
Create A SMM Content Calendar. …
Track Your Performance.